Biashara Africa launches the 3rd Shop@SmallBusiness Month 2023 campaign aimed at benefiting over 5,000 Women and Youth-Owned Small Businesses in Kenya

The initiative was launched in 2021 and is observed in the month of December

01.12.2023 | Nairobi

As we embrace the holiday season, it’s crucial to recognize the small businesses that form the fabric of our communities. Each December, we honor and celebrate Women and Youth-Owned Small Businesses, and we urge you, as a buyer, to consider shopping from your local small businesses.

Small businesses account for 60% of jobs and contribute to the vibrancy of our neighborhoods

Small businesses are the lifeblood of our economy, accounting for 60% of jobs and contributing to the vibrancy of our neighborhoods. They offer distinct products and services that may not be found in chain stores, and often provide personalized customer service that is unparalleled.

During Shop@SmallBusiness Month, we are encouraged to shop at local small businesses either online or in-person. By doing so, we are not only supporting the local economy, but we are also helping to create jobs and keep money in our communities.

There are other ways to show support during Shop@SmallBusiness Month

In addition to shopping at small businesses, there are other ways to show support during Shop@SmallBusiness Month. Share your favorite local businesses on social media, leave positive reviews, and refer friends and family. These small gestures can go a long way in helping small businesses thrive.

The Community of Small Business CHAMPIONS

We also welcome you to become a part of the Community of Small Business CHAMPIONS. Small Business CHAMPIONS are individuals who actively support small businesses especially those owned by women and youth by purchasing from them and advocating for their support. Learn More on 

Participating as a small business

In order for your small business to participate, you need to have an online presence, such as selling on social media platforms like WhatsApp, Facebook, Instagram, LinkedIn, Twitter, Google Business Profile, etc., or having a website or listing products on a marketplace. When posting on social media platforms, use the hashtags #shopsmallbusinessmonth2023 #shopsmallbusiness

#Shop@SmallBusinessMonth #Shop@SmallBusinessMonth2023 #ShopSmallBusiness #SmallBusinessesBIGImpact

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