Shop@SmallBusiness Initiative


This is an initiative aimed at celebrating Women and Youth-Owned Small Businesses and encouraging buyers to shop at a local small business.

The campaign also highlights the importance of small businesses in the economy.

The campaign prioritizes the needs of Women and Youth owned Small Businesses.

The initiative was launched in 2021.

Want to make IMPACT?

We invite you to JOIN us as we celebrate Women, Youth and PWD Owned Small Businesses and SUPPORT by SHOPPING from one within your locality. There is always one near you!

Join a Community of Small Business CHAMPIONS

Small Business CHAMPIONS are BUYERS and CONSUMERS who support Small Businesses by SHOPPING from them. They recognize the value of shopping locally and supporting their communities. By choosing to SHOP from small businesses, they contribute to the local economy, and help create jobs.

Signup to become a Small Business CHAMPION.

Why this Matters?


No matter where you are, you can always find a small business nearby. In Kenya alone, we have an impressive number of over 6 million small businesses, with more than 60% of them being owned by women.


Small businesses play a crucial role in our economy by creating over 60% of job opportunities and contributing between 24% and 40% to the GDP. These enterprises are instrumental in bolstering the growth of our local economies, allowing them to flourish. Many individuals, have kick-started their careers by gaining valuable work experience at small businesses.


Despite the significant impact small businesses have, it is disheartening to note that over 70% of them close down within five years. This unfortunate trend is primarily attributed to the challenges they face in accessing markets and securing financing.


How to particpate as a Small Business

To participate your business must be selling online - social media platforms (WhatsApp, Facebook, Instagram, Google etc), Websites or Marketplaces. We have partnered with Lipa Later to help you list your products on their Marketplace - Sky Garden.

We hold regular information sessions on how to participate as a Small Business Owner. Dates and time are communicated on our social media platforms.

Copy of Happy Small Business Monday SM post (1)

Other Shop@SmallBusiness EVENTS

Every MONDAY, we champion and encourage buyers to support a Small Business within their locality. Check our updates on our social media platforms.


How to support a Small Business

Some of the ways you can support small businesses

  1. Shop from a small business.
  2. Order delivery or take out.
  3. Mention small business on social media.
  4. Write a positive review online.
  5. Reschedule your order, don't cancel.
  6. Prepay or ask if you can pay a deposit.
  7. Offer your skills and services for free or at a discount.
  8. Keep Shopping by making repeated purchases.
  9. Share feedback with them.
  10. Encourage others to support small businesses.
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