The 2024 Program
Dates: November 2024 - February 2025
The 2024 E-Commerce for Small Businesses program is self-paced, enabling small business owners to learn at their convenience and create implementation plans for 2025.
TOPICS | COURSE PROVIDED BY | ACCESS ON |
Get a business online (3 hr) | by Google | |
WhatsApp marketing (1 hr) | by Meta | |
Instagram marketing (1hr 23 min) | by Meta | |
Facebook marketing (45 min) | by Meta |
Here are more free tools and platforms to get your business online
The 2023 Program
In 2023, over 600 Small Business Owners from the 47 counties in Kenya attended the program.
We share our gratitude to the participants, our Partners and Experts who facilitated the 13 sessions (below).
The program culminated in the launch of the Shop@SmallBusiness campaign in December 2023 which supported 5,000 entrepreneurs.
DATE | TIME (Kenyan Time) | RECORDINGS | |
Monday, 27th November | Growth Opportunities for Small Businesses in Digital Era | 9:00AM - 10:00AM | |
Monday, 27th November | Selling on Google through the Google Business Profile | 10:00AM - 11:00AM | |
Monday, 27th November | Selling on WhatsApp | 11:00AM - 12:00PM | |
Monday, 27th November | Selling on Facebook | 12:00PM - 01:00PM | |
Monday, 27th November | Selling on Instagram | 02:00PM - 03:00PM | |
Monday, 27th November | Selling on TikTok | 03:00PM - 04:00PM | |
Monday, 27th November | Selling on Twitter | 04:00PM - 05:00PM | |
Tuesday, 28th November 2023 | The African Continental Free Trade Area (AfCFTA) and Opportunities for the Small Businesses | 9:00AM - 10:00AM | |
Tuesday, 28th November 2023 | Selling on LinkedIn | 10:00AM - 11:00AM | |
Tuesday, 28th November 2023 | Selling on a Website, Online shops and Marketplaces | 11:00AM - 12:00PM | |
Tuesday, 28th November 2023 | Product Labeling & Packaging | 12:00PM - 01:00PM | |
Tuesday, 28th November 2023 | Payment Options/ Methods | 02:00PM - 03:00PM | |
Tuesday, 28th November 2023 | Product delivery and Fulfillment | 3:00PM - 04:00PM | |
Tuesday, 28th November 2023 | Sustainable E-Commerce (Green Digital) | 04:00PM - 05:00PM | |
1st December, 2023 | Launch the Shop@SmallBusiness MONTH | 8AM | |
December 2023 | Shop@SmallBusiness MONTH |
Topics covered in the Program
The discussion will cover how to market and sell products on social media platforms and other e-commerce platforms, as well as support services such as product labelling and packaging, delivery, and payment options.
Selling on Google
Selling on WhatsApp
Selling on Instagram
Selling on Facebook
Selling on TikTok
Selling on other Social networks - Twitter, LinkedIn
Website, Online shop & Marketplaces
Payment Options
Product labelling & Packaging
Product delivery and Fulfillment
The African Continental Free Trade Area (AfCFTA) and Opportunities for the Small Businesses
Sustainable E-Commerce (Green Digital)
The 2022 program
TOPIC | DATE | TIME |
Build your brand and sell online | Monday, 17th October 2022 | 5PM - 6PM |
Create a digital marketing plan | Wednesday, 19th October 2022 | 5PM - 6PM |
Using marketing tools and social media to grow your business | Wednesday, 26th October 2022 | 5PM - 6PM |
Get set up on Google My Business | Monday, 31st October 2022 | 5PM - 6PM |
Using data and insights to help grow your business | Wednesday, 2nd November 2022 | 5PM - 6PM |
Create your digital marketing strategy | Monday, 7th November 2022 | 5PM - 6PM |
Implement Google Workspace across your business | Wednesday, 9th November 2022 | 5PM - 6PM |
Stay Productive Online | Monday, 14th November 2022 | 5PM - 6PM |
Establish and Manage your Online Presence on WhatsApp, Instagram & facebook | Wednesday, 16th November 2022 | 4PM - 6PM |
Connect with Your Customers on WhatsApp, Instagram & facebook | Monday, 21st November 2022 | 4PM - 6PM |
Help Grow Your Sales & Creative Shop on WhatsApp, Instagram & facebook | Wednesday, 23rd November 2022 | 4PM - 6PM |
Marketing and Selling on Website/ Online Shop/ Marketplaces | Monday, 28th November 2022 | 5PM - 6PM |
Product Labelling & Packaging and Product deliver and Fulfillment | Wednesday, 30th November 2022 | 5PM - 6PM |
Payment Options for Online selling and how to aceess business loan | 1st december, 2022 | 5PM - 6PM |
Launch of Shop@SmallBusiness Campaign | 1st december, 2022 | Blended event |
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